Augmented Reality the New Marketing Frontier
10 Mar 2016, Posted by Technologies inIn the many years I have worked in the digital arena I have worn several hats. I have overseen technical projects, designed games, acted as a creative director, and handled financial modeling. But no matter what hat I have had to wear, essentially my role has always been to help people and businesses launch and promote products and services. One of the most frequent challenges I face is working with people who don’t know how to use media to best tell a story or should I say, sell a story. Writers love words and sometimes they forget the old axiom…