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William Newell, NorthSouth Studios, Firefly Group Inc, mobile app development, digital publishing, software development
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My Blog

Augmented Reality – Can Ar Have A Meaningful Impact On Retail?

27 Jul 2021, Posted by William Newell in Technologies
ar on retail play

  Can AR have a Meaningful Impact on Retail?   As many of you know, I run a company called SparxWorks Inc, which is focused on AR solutions for businesses.  One of my responsibilities at SparxWorks is to lead our Research and Innovation group. We explore use cases in many markets identifying goals, pain points, and areas of need to see how we can help. Today I’d like to focus on the retail market because it is one of the most pandemic-impacted sectors of the economy. And now, even as we are emerging (work in progress) from this unprecedented worldwide…

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Augmented Reality has Reached the Tipping Point: 10 Tips to take advantage of AR

16 Oct 2019, Posted by William Newell in Technologies
10 Tips to take advantage of AR

We hear a lot about Extended Reality these days and, while neither AR or VR has reached maturity, AR is already having a significant impact on most business sectors. Retailers, advertisers, educators, travel experts, and more have begun to incorporate AR into their products, services, and marketing campaigns. In a couple of years, 5G will be a reality, at least for all of the US, and probably many countries in the European Union and Asia. If you are just learning about 5G and wondering how it is going to impact AR’s growth and subsequently your products or services, you are…

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How to Make Money with AR: Introducing “SpectatAR”

25 Jul 2019, Posted by William Newell in Technologies
How to Make Money with AR: Introducing “SpectatAR”

Over the past two years, we have seen numerous examples of how AR is becoming a game-changer for many industries. Among those examples/pilots some have actually made a lot of money, others a little bit, and most have served just as  examples of things to come. This year we have focused on working with companies that are ready to integrate AR as part of their business model. The first adopters for business uses have come from retail, advertisement, entertainment, and hospitality vertical markets, and on a smaller scale, from training and education. Today I want to introduce you to “SpectatAR”…

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Augmented Reality Highlights from Digital Hollywood—What We Learned!

22 May 2019, Posted by William Newell in Technologies
Augmented Reality Highlights from Digital Hollywood

I just finished day one at Digital Hollywood. What an exciting day! I had the honor of kicking off the day moderating an amazing panel with Raffaella Camera (Accenture), Tony Parisi (Unity), Olivier Koelemij (Media Monks), Nigel Tierney (Ryot), Silke Meixner (IBM), and Michael Leventhal (Holmes Weinberg). Our conversation focused on real use cases, opportunities and challenges, and what we can expect in the near future. We ended the session distributing a PowerPoint loaded with information about the industry, success stories and more. You can download a copy free (no tracking, no login, no sale J) by clicking here: https://news.sparxworks.com/2019/05/21/dh_may2019/…

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Augmented Reality Advertising Strategy—a Must!

20 May 2019, Posted by William Newell in Technologies
Augmented Reality Advertising Strategy—a Must!

If you are working in marketing, advertising, PR, or retail, now is the time to develop an AR strategy for your brands and clients.  Everyone knew that AR was a powerful tool for gaming when Pokemon became an amazing success and created a billion dollar company in just 60 days.  And today, the success stories in retail and advertising are so numerous it’s hard to keep track all of them all.  L’Oreal, Ikea, 19 Crimes, Ellen’s Game of Games, and so many others have already proven the impact AR can have on a brand or campaign.  If these stories aren’t…

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How XR is Changing Retail, Fashion, and Entertainment

14 May 2019, Posted by William Newell in Technologies
How XR is Changing Retail, Fashion, and Entertainment

2019 is turning out to be a really interesting year for those of us working in the XR field (XR meaning AR, MR, and VR). The past couple of years we have seen an uptake on the enterprise side, with companies like Boeing, Coca Cola, Caterpillar, and many others adding AR and/or VR to the tools they use for manufacturing and design. But this year I am particularly excited about consumer facing applications. Recently Mercedes Benz and BMW have started to replace owner manuals with AR applications on select models. Vuforia launched Chalk, a type of “you see what I…

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Publishing AR Content? It’s as Easy as 1, 2, 3 Introducing Hoodoo SDK!

02 Apr 2019, Posted by William Newell in Technologies
Hoodoo SDK

I usually don’t post about my own technology but I think I have to make an exception this time. We just added an SDK (software development kit) to our AR platform and publishing system.  This is a major addition to our AR offering. It will allow developers to add all the power of our AR platform into existing and new apps. Our main goal is to make AR accessible to all companies big and small. To achieve this, we have created the most flexible and innovative publishing system coupled with a business model that can match almost all needs and…

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Is 2019 The Year for Augmented Reality to take off?

04 Jan 2019, Posted by William Newell in Technologies
Will 2019 deliver for AR

As the holiday season ends a new year full of opportunities stands before us! On the augmented reality front, I expect AR to continue to grow in the enterprise market at a steady pace. I think we are going to see the biggest changes on the consumer side. New products and services are already rolling out with regularity and I expect that the pace will increase significantly in the second half of 2019. But, as with any other technology, before you jump on the proverbial bandwagon it is important to think about how you’d like to use the technology. What…

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