VIDEO Tag

Close up of woman in glasses with virtual screen

What Will Happen with Print Media in the Age of the Metaverse?

27 Jul 2022, Posted by William Newell in Technologies

“Print media is dead. No one wants to read anymore.”   These are things we often hear on the news.  These opinions, or trends, are heavily influenced by current video consumption habits and consumers’ well-documented resistance to reading long pieces. But these statements are just not true. Indeed no one wants to read a manual. However, we all like to read a good novel, a book about something we are interested in, or perhaps an excellent social post. Books are not going away; they are just transforming. Augmented reality (AR) will become an essential transformation tool for print media. Through AR,…

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Is Augmented Reality the Actual Path to Virtual Reality?

Is Augmented Reality the Actual Path to Virtual Reality?

30 Aug 2021, Posted by William Newell in Technologies

Is AR the road to real VR? If you have asked yourself the same question, please comment or share your thoughts with this post. I am working on two (very different) immersive projects and would love to hear what other people are working on, AR or VR, think about this. Hear me out and let me share briefly what I am doing and see what you think I am working on an AR project, a “life-size-location event,” a “Haunted House.” It is a real size environment; it will need to be experienced outdoors, on a field, gym, or some other…

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Augmented Reality: how do I get started? Five easy steps.

Augmented Reality: how do I get started? Five easy steps.

19 Aug 2021, Posted by William Newell in Technologies

OK, I want to use AR. How do I get started? Five easy steps.   Do you work in marketing? Or advertisement, branding or sales? Would you like to take advantage of the many benefits AR brings but are new to or inexperienced with immersive technologies? I think I can offer some help. Selecting the right cost-effective AR solution for your company can be a mind-boggling task. However, if you ask the right questions you’ll find that AR is surprisingly affordable.  A simple AR strategy may add less than $10K to your budget.   Identify and set up your goal…

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AR publishing in 3 easy steps under 5 minutes!

AR publishing in 3 easy steps under 5 minutes!

17 Aug 2021, Posted by William Newell in Technologies

As I’ve explained in the past, devising an AR strategy for your business is a complex process with many variables, but the good news is that with SparkWorks’ AR technology, publishing AR content is very simple!  What if you could spend your time designing, asking the right questions, leveraging AR across print media, objects, mobile applications, and your eCommerce/website without worrying about programming? At SparxWorks, we are 100% focused on making the process of publishing AR content simple, safe, fun, and measurable. I am going to show you how you can use image recognition to enhance print media in minutes….

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Tolaca_augmented _reality

5 key tips to make sure your augmented reality initiative is a success

20 Feb 2017, Posted by William Newell in Technologies

Let me start by saying that as a gamer at heart I love VR. However from a creative standpoint, real world application, and overall potential I am convinced that augmented reality (AR) provides a much bigger and interesting opportunity. Both AR and VR concepts have been around far longer than most people imagine. VR has been viewed for decades as the future, particularly for games, simulations, and at one point, to drive the creation of virtual worlds. For gaming and simulations VR can deliver a rich experience. But some of the old challenges still remain—limited social interaction, expensive to produce…

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Video streaming

Projecting Video Streaming Cost in Your Business plan

23 Apr 2014, Posted by William Newell in Technologies

I have always enjoyed having video as one of the media components in my projects or presentations. Many years ago it was a challenge to get video to work from a disk with limited CPU cycles and video cards, not to mention extremely limited bandwidth. Yet, video always added so much to the project that it was well worth the extra work. As the years have gone by and disk as a delivery mechanism is a thing of the past, the internet has made it possible to provide a much richer experience. But, when you try to create a business…

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