Is Augmented Reality the Actual Path to Virtual Reality?

30 Aug 2021, Posted by William Newell in Technologies

Is AR the road to real VR? If you have asked yourself the same question, please comment or share your thoughts with this post. I am working on two (very different) immersive projects and would love to hear what other people are working on, AR or VR, think about this. Hear me out and let me share briefly what I am doing and see what you think I am working on an AR project, a “life-size-location event,” a “Haunted House.” It is a real size environment; it will need to be experienced outdoors, on a field, gym, or some other…

Augmented Reality: how do I get started? Five easy steps.

19 Aug 2021, Posted by William Newell in Technologies

OK, I want to use AR. How do I get started? Five easy steps.   Do you work in marketing? Or advertisement, branding or sales? Would you like to take advantage of the many benefits AR brings but are new to or inexperienced with immersive technologies? I think I can offer some help. Selecting the right cost-effective AR solution for your company can be a mind-boggling task. However, if you ask the right questions you’ll find that AR is surprisingly affordable.  A simple AR strategy may add less than $10K to your budget.   Identify and set up your goal…

AR publishing in 3 easy steps under 5 minutes!

17 Aug 2021, Posted by William Newell in Technologies

As I’ve explained in the past, devising an AR strategy for your business is a complex process with many variables, but the good news is that with SparkWorks’ AR technology, publishing AR content is very simple!  What if you could spend your time designing, asking the right questions, leveraging AR across print media, objects, mobile applications, and your eCommerce/website without worrying about programming? At SparxWorks, we are 100% focused on making the process of publishing AR content simple, safe, fun, and measurable. I am going to show you how you can use image recognition to enhance print media in minutes….

Augmented Reality: Why do you need an AR strategy?

06 Aug 2021, Posted by William Newell in Technologies

Undoubtedly many businesses are asking themselves this very question, is AR a key part of our strategy moving forward? This, of course, is a very sensible question to ask. The simple answer is that you do need an AR strategy.   AR is, in a way, like the mobile revolution. It allows us to connect the world (physical) with the digital world in a way that VR could only dream of. When planning your strategy, there are a few suggestions I think you will find helpful.   Identify what the goal is. For example: Discover – Brand awareness, reach (views/impressions) Experience…

Augmented Reality – Can Ar Have A Meaningful Impact On Retail?

27 Jul 2021, Posted by William Newell in Technologies

  Can AR have a Meaningful Impact on Retail?   As many of you know, I run a company called SparxWorks Inc, which is focused on AR solutions for businesses.  One of my responsibilities at SparxWorks is to lead our Research and Innovation group. We explore use cases in many markets identifying goals, pain points, and areas of need to see how we can help. Today I’d like to focus on the retail market because it is one of the most pandemic-impacted sectors of the economy. And now, even as we are emerging (work in progress) from this unprecedented worldwide…

Augmented Reality has Reached the Tipping Point: 10 Tips to take advantage of AR

16 Oct 2019, Posted by William Newell in Technologies

We hear a lot about Extended Reality these days and, while neither AR or VR has reached maturity, AR is already having a significant impact on most business sectors. Retailers, advertisers, educators, travel experts, and more have begun to incorporate AR into their products, services, and marketing campaigns. In a couple of years, 5G will be a reality, at least for all of the US, and probably many countries in the European Union and Asia. If you are just learning about 5G and wondering how it is going to impact AR’s growth and subsequently your products or services, you are…

How to Make Money with AR: Introducing “SpectatAR”

25 Jul 2019, Posted by William Newell in Technologies

Over the past two years, we have seen numerous examples of how AR is becoming a game-changer for many industries. Among those examples/pilots some have actually made a lot of money, others a little bit, and most have served just as  examples of things to come. This year we have focused on working with companies that are ready to integrate AR as part of their business model. The first adopters for business uses have come from retail, advertisement, entertainment, and hospitality vertical markets, and on a smaller scale, from training and education. Today I want to introduce you to “SpectatAR”…

Augmented Reality Highlights from Digital Hollywood—What We Learned!

22 May 2019, Posted by William Newell in Technologies

I just finished day one at Digital Hollywood. What an exciting day! I had the honor of kicking off the day moderating an amazing panel with Raffaella Camera (Accenture), Tony Parisi (Unity), Olivier Koelemij (Media Monks), Nigel Tierney (Ryot), Silke Meixner (IBM), and Michael Leventhal (Holmes Weinberg). Our conversation focused on real use cases, opportunities and challenges, and what we can expect in the near future. We ended the session distributing a PowerPoint loaded with information about the industry, success stories and more. You can download a copy free (no tracking, no login, no sale J) by clicking here:…

Augmented Reality Advertising Strategy—a Must!

20 May 2019, Posted by William Newell in Technologies

If you are working in marketing, advertising, PR, or retail, now is the time to develop an AR strategy for your brands and clients.  Everyone knew that AR was a powerful tool for gaming when Pokemon became an amazing success and created a billion dollar company in just 60 days.  And today, the success stories in retail and advertising are so numerous it’s hard to keep track all of them all.  L’Oreal, Ikea, 19 Crimes, Ellen’s Game of Games, and so many others have already proven the impact AR can have on a brand or campaign.  If these stories aren’t…

How XR is Changing Retail, Fashion, and Entertainment

14 May 2019, Posted by William Newell in Technologies

2019 is turning out to be a really interesting year for those of us working in the XR field (XR meaning AR, MR, and VR). The past couple of years we have seen an uptake on the enterprise side, with companies like Boeing, Coca Cola, Caterpillar, and many others adding AR and/or VR to the tools they use for manufacturing and design. But this year I am particularly excited about consumer facing applications. Recently Mercedes Benz and BMW have started to replace owner manuals with AR applications on select models. Vuforia launched Chalk, a type of “you see what I…