DAQRI Tag

When you attend a conference, a launch, or perhaps just a private demonstration of augmented reality (AR), a new mobile app, or the latest game, you are often wowed by the amazing graphics, and how realistically sports, battle scenes, or information is presented. You leave the presentation jazzed, thinking about what you may be able to accomplish with the service or product you just saw. But remember not to overlook the importance of audio. Even the flashiest visuals would not have the same dramatic impact they have on us without quality audio. Whether it is music, effects, dialogue, or a…

One of the very first augmented reality (AR) companies I learned about was DAQRI, which is located here in Los Angeles. Years ago I met with them because I wanted to use the ARToolkit, an open source platform they had acquired. I was immediately impressed with their vision for AR and what they had already accomplished with their human body and chemistry applications, which were featured just a few years ago at Apple’s main event. Over the years I have worked with Roy Ashok Chief Product Officer at DAQRI, and more recently, with Mike Hildebrandt, VP of Corporate Development, and…

It’s a fact that augmented reality (AR) is reshaping the way we work. And yes, it is happening right now, and it is going to grow faster than anticipated.  Today, I’d like to introduce you to a company called Atheer. I recently met with their SVP of marketing, Amar Dhaliwal, and he introduced me to the amazing vision Soulaiman Itani, their CEO and founder, has for augmented reality in the workplace, and soon in other areas. Atheer’s focus is to connect digital and physical workspaces inside enterprises and as a result transform the productivity, accuracy, quality and safety of their…

For the past three years I have been researching, prototyping, and developing augmented reality (AR) demos and even some AR products for mobile devices. In parallel I have been fortunate enough to host AR panels for just about the same length of time. This has allowed me to meet with the very top companies in the industry. Interestingly one of the first things I wrote about some time ago was Magic Leap. I loved their light field technology approach. My visit to their offices may have been the final push to make me a complete believer in AR as the…