MediaMonks Tag

AR and VR Can Provide New Revenue Streams in 2023

12 Jan 2023, Posted by William Newell in Technologies

After years of experimentation and hype, we can finally say that augmented reality and virtual worlds are now viable and within reach of consumers. The continued growth of 5G, the availability of edge computing, and the rapid adoption of W3 technologies have set the stage to incorporate digital media in all forms into the actual world, including persistence, and thanks to NFTs, we can make a digital “item” unique.

Augmented Reality has Reached the Tipping Point: 10 Tips to take advantage of AR

16 Oct 2019, Posted by William Newell in Technologies

We hear a lot about Extended Reality these days and, while neither AR or VR has reached maturity, AR is already having a significant impact on most business sectors. Retailers, advertisers, educators, travel experts, and more have begun to incorporate AR into their products, services, and marketing campaigns. In a couple of years, 5G will be a reality, at least for all of the US, and probably many countries in the European Union and Asia. If you are just learning about 5G and wondering how it is going to impact AR’s growth and subsequently your products or services, you are…

Is 2019 The Year for Augmented Reality to take off?

04 Jan 2019, Posted by William Newell in Technologies

As the holiday season ends a new year full of opportunities stands before us! On the augmented reality front, I expect AR to continue to grow in the enterprise market at a steady pace. I think we are going to see the biggest changes on the consumer side. New products and services are already rolling out with regularity and I expect that the pace will increase significantly in the second half of 2019. But, as with any other technology, before you jump on the proverbial bandwagon it is important to think about how you’d like to use the technology. What…

9 Key Benefits of AR

11 Oct 2018, Posted by William Newell in Technologies

For the past three years I have been focused on augmented and mixed realities and to a lesser degree on virtual reality. I have conducted scores of demos, spoken at various conferences and immersed myself in these technologies. These experiences have led me to the following observations about the benefits of AR. 1. Customized Choices: personalization is essential for marketing and media now and AR provides it. 2. Engagement: AR offers a deep level of engagement visually and interactively. It is a must for retailers since it can provide just in time information at the point of sales. 3. Real Time: this is…

Don’t Be Left Behind! 7 Tips to Develop an Extended Reality Strategy

15 May 2018, Posted by William Newell in Technologies

I remember that in the late 90’s everyone realized they needed to have a website. Unfortunately for some of the largest businesses it was too late. Many big retail stores failed to recognize the impact of the web for business. As a result of this lack of vision, chains like Bullocks, The Broadway, Robinsons, etc. closed down while newcomers like Amazon gained momentum every month. We all know the rest of the story. We are now once again at one of those key moments in history where a significant leap in technology is happening.  If you don’t believe it just…