| Video Streaming, Cost in Your Business plan
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Video, Streaming, Pricing, Plans, Multiple devices, HD, DRM

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Projecting Video Streaming Cost in Your Business plan

23 Apr 2014, Posted by William Newell in Technologies
Video streaming


I have always enjoyed having video as one of the media components in my projects or presentations. Many years ago it was a challenge to get video to work from a disk with limited CPU cycles and video cards, not to mention extremely limited bandwidth. Yet, video always added so much to the project that it was well worth the extra work.

As the years have gone by and disk as a delivery mechanism is a thing of the past, the internet has made it possible to provide a much richer experience. But, when you try to create a business plan, and you need to project revenue and expenses for 3 or more years, there are still many challenges. 

Uplynk has the most straight forward pricing you will ever find—time based! You measure your encoding, storage and streaming based on time, which is great—a unit of measure we can all understand.

Most companies in the video streaming market offer a variety of packaged services, which work well for some businesses. However, the challenge is that most of the packages are measured in gigabytes, or transfer rates, etc. This makes it very hard to forecast cost and determine an accurate price point for your services or product.  How do you predict gigabytes in a world where we deliver video to so many different devices—Macs, PCs, desktops, laptops, mobile devices, streaming boxes, video streaming boxes, game console, etc.

Enter Uplynk, a new company with an exciting technology with a straightforward pricing plan. Uplynk features an adaptive stream, you encode one time (no equipment needed other than your current computer), you store economically just what you need—one version of your video—and stream to all devices.  The video is HD by default and adaptable when the conditions require a lesser experience. And, for those of us who have to deal with the financial aspects of an operation, Uplynk has the most straight forward pricing you will ever find—time based! You measure your encoding, storage and streaming based on time, which is great—a unit of measure we can all understand. Even better, you only pay for what you use. No pre-set contract, Uplynk works with all ad services and includes DRM. There are plenty of other goodies but you can check them out at Uplynk was recently acquired by Verizon (good move, Verizon), which means they likely to even further expand their services in the days ahead.

There are other good companies in the space that also provide great services, but I think Uplynk gets my vote for ease of use, easy to understand pricing, and great service. I worked with Ralf Jacob, their CEO years ago, and I was always impressed with his work ethic, dedication, and knowledge. Now, together with a great team, he has delivered a very special service to the market. If you are looking for a good streaming provider and great partner, check these guys out. You will not be disappointed. ESPN, Disney, and other giants in the industry seem to agree with me. Check out my blog tomorrow to learn about another great video technology.

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