Vision Recognition Technology

28 Apr 2014, Posted by William Newell in Technologies
Vision recognition Technologies

Vision recognition is a relatively new technology for consumer products. If you have a PlayStation Eye or an Xbox Kinect you have probably experienced this kind of technology at least a little bit. When your game console recognizes you when you enter the living room, you’ve got a whole new way of playing, exercising, and dancing with your friends! Really cool stuff. But what if I told you that this same technology is also available at an affordable cost, with the web camera you already own, or the video camera that is included in your mobile device? Wouldn’t that be great? Well it is available – at EyeCue Video Technologies

Vision recognition technology makes it possible for toys, games and websites to be truly interactive. Recognition of objects, images, shapes, faces and movements leads to extraordinary user experiences.

EyeCue is a small company based in Israel. Their CEO is Ronen Horovitz. I have had the pleasure of working with him in years past, and it has been a wonderful experience. Here’s an excerpt from their home page:

“Vision recognition technology makes it possible for toys, games and websites to be truly interactive. Recognition of objects, images, shapes, faces and movements leads to extraordinary user experiences, and EyeCue’s state-of-the-art solutions makes it easy. The company’s software-based solutions are ideal for consumer applications; supercharging toys, educational products, mobile devices, and online destinations.”


One of the many reasons to be excited about this technology is that it is software based, which means you don’t have to invest in expensive hardware. Lego is already putting out toys in the market with this technology.

Whether you are a toy manufacturer, you’re developing the new coolest mobile game, or you’ve built a social application, this may just be the tool for you.

EyeCue provides great customer service, complete API and Toolkits, and if you need it they even offer onsite customer support integration. Check out their website or give Ronen a call at 1-818-518-1300, or drop them a line at You will not be disappointed.

Next week I’ll tell you about more exciting new technologies and services. Many of these services will be available to review at Digital Hollywood. I will be moderating a panel on Thursday May 8th. Come visit my session and meet a great panel with really interesting services that can help make your next product or service extremely successful.

  • David Shives

    Neat post… I always assumed you needed some sort of expensive, dedicated camera with proprietary software, and that was a premium. For years, amateur astronomers like me were hot-rodding the ole school TouCam web camera to work as an eyepiece while we are trying to capture photos of solar-system based objects… 30 frames a second, sometimes more. It spun up an amazing industry that is all focused (har har) on video and science technology. These same amateurs using a $31 video camera spawned an entire adaptive optics industry.

    Very soon, I believe we will see the use of these video cameras to offer a real time augmented reality. I’m hoping it quickly comes to all of us amateur astronomers soon and before winter.Imagine, sitting behind the “eyepiece” in the comfort of your living room or from your neighbor’s home theater. Imagine the ability to capture real-time video and augment that with virtual reality so I can actually name the moons orbiting Saturn. Brad Feld calls these devices “Enchanted Objects,” and he predicts that video will be the cornerstone of this revolution.

    Great article Mr. Newell… keep ’em coming!

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