Innovation in Retail – Fashion – Media – Wellness – Navigating the Future Tag

How XR is Changing Retail, Fashion, and Entertainment

How XR is Changing Retail, Fashion, and Entertainment

14 May 2019, Posted by William Newell in Technologies

2019 is turning out to be a really interesting year for those of us working in the XR field (XR meaning AR, MR, and VR). The past couple of years we have seen an uptake on the enterprise side, with companies like Boeing, Coca Cola, Caterpillar, and many others adding AR and/or VR to the tools they use for manufacturing and design. But this year I am particularly excited about consumer facing applications. Recently Mercedes Benz and BMW have started to replace owner manuals with AR applications on select models. Vuforia launched Chalk, a type of “you see what I…

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Hoodoo SDK

Publishing AR Content? It’s as Easy as 1, 2, 3 Introducing Hoodoo SDK!

02 Apr 2019, Posted by William Newell in Technologies

I usually don’t post about my own technology but I think I have to make an exception this time. We just added an SDK (software development kit) to our AR platform and publishing system.  This is a major addition to our AR offering. It will allow developers to add all the power of our AR platform into existing and new apps. Our main goal is to make AR accessible to all companies big and small. To achieve this, we have created the most flexible and innovative publishing system coupled with a business model that can match almost all needs and…

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9 Key Benefits of AR

9 Key Benefits of AR

11 Oct 2018, Posted by William Newell in Technologies

For the past three years I have been focused on augmented and mixed realities and to a lesser degree on virtual reality. I have conducted scores of demos, spoken at various conferences and immersed myself in these technologies. These experiences have led me to the following observations about the benefits of AR. 1. Customized Choices: personalization is essential for marketing and media now and AR provides it. 2. Engagement: AR offers a deep level of engagement visually and interactively. It is a must for retailers since it can provide just in time information at the point of sales. 3. Real Time: this is…

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Don’t Be Left Behind! 7 Tips to Develop an Extended Reality Strategy

Don’t Be Left Behind! 7 Tips to Develop an Extended Reality Strategy

15 May 2018, Posted by William Newell in Technologies

I remember that in the late 90’s everyone realized they needed to have a website. Unfortunately for some of the largest businesses it was too late. Many big retail stores failed to recognize the impact of the web for business. As a result of this lack of vision, chains like Bullocks, The Broadway, Robinsons, etc. closed down while newcomers like Amazon gained momentum every month. We all know the rest of the story. We are now once again at one of those key moments in history where a significant leap in technology is happening.  If you don’t believe it just…

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