AR Tag

Augmented Reality Highlights from Digital Hollywood

Augmented Reality Highlights from Digital Hollywood—What We Learned!

22 May 2019, Posted by William Newell in Technologies

I just finished day one at Digital Hollywood. What an exciting day! I had the honor of kicking off the day moderating an amazing panel with Raffaella Camera (Accenture), Tony Parisi (Unity), Olivier Koelemij (Media Monks), Nigel Tierney (Ryot), Silke Meixner (IBM), and Michael Leventhal (Holmes Weinberg). Our conversation focused on real use cases, opportunities and challenges, and what we can expect in the near future. We ended the session distributing a PowerPoint loaded with information about the industry, success stories and more. You can download a copy free (no tracking, no login, no sale J) by clicking here: https://news.sparxworks.com/2019/05/21/dh_may2019/…

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Augmented Reality Advertising Strategy—a Must!

Augmented Reality Advertising Strategy—a Must!

20 May 2019, Posted by William Newell in Technologies

If you are working in marketing, advertising, PR, or retail, now is the time to develop an AR strategy for your brands and clients.  Everyone knew that AR was a powerful tool for gaming when Pokemon became an amazing success and created a billion dollar company in just 60 days.  And today, the success stories in retail and advertising are so numerous it’s hard to keep track all of them all.  L’Oreal, Ikea, 19 Crimes, Ellen’s Game of Games, and so many others have already proven the impact AR can have on a brand or campaign.  If these stories aren’t…

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Will 2019 deliver for AR

Is 2019 The Year for Augmented Reality to take off?

04 Jan 2019, Posted by William Newell in Technologies

As the holiday season ends a new year full of opportunities stands before us! On the augmented reality front, I expect AR to continue to grow in the enterprise market at a steady pace. I think we are going to see the biggest changes on the consumer side. New products and services are already rolling out with regularity and I expect that the pace will increase significantly in the second half of 2019. But, as with any other technology, before you jump on the proverbial bandwagon it is important to think about how you’d like to use the technology. What…

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