BLOG

 The growth and popularity of services like Amazon, Netflix, Disney, and ESPN, have been instrumental in positioning video streaming as the new way to deliver video content. Recent announcements by HBO and CBS about soon-to-be launched streaming services confirm that video streaming is not only new, but perhaps on its way to becoming the preferred delivery system.

In a prior post, see Good News for Video Content Creators and Distributers, I described several of the services which enable video streaming and I explained criteria for selecting the best one for you.  Today I would like to talk about how you can make your content rise to the top and avoid getting lost in all the noise. There is no single answer to this question of course, since many factors come into play when deciding how to market or spread the word about a product or service.

Here are some technologies you should familiarize with that can help you rise to the top in a crowded market. One of the key issues is to make sure people can find you. To this end, a strong SEO (Search Engine Optimization) strategy together with a solid user acquisition campaign is essential.

You can learn more about video innovation and other related topics at the Digital Hollywood conference next week in Los Angeles. And, if you do come, be sure to drop by and say hello. I will be moderating a panel on Video Innovation on Thursday October 23 at 11:05 in the Ballroom Terrace and would love to meet you.

If you are one of those folks that has a very unique video, perhaps something that is growing through a viral movement, you can capitalize on your good fortune by using a service like www.jukinmedia.com.  This service is like having your own agent to represent you and syndicate your content.

Once you have users at your door, the challenge then becomes to retain them. After a user has seen some content, ideally you would want to immediately display or suggest something of relevance to capture his/her continuing interest. One tool that would accomplish this is a video recommendation engine that queues up subsequent content based on user behavior. For an example of a new tool that does just that, take a look at www.iris.tv.

If you need a platform that allows interaction, in addition to live or on demand video publishing, you may want to look at platforms like www.influxis.com or at www.gravidi.com .  These services allow you to do more than just stream and enable genuine user interaction with your content.

There are many other cutting-edge technologies and services you can use to achieve higher efficiency, stronger retention, and immersive experiences for your users. These are just a few examples of leading companies that are addressing these needs. You can learn more about video innovation and other related topics at the Digital Hollywood conference next week in Los Angeles. And, if you do come, be sure to drop by and say hello.  I will be moderating a panel on Video Innovation on Thursday October 23 at 11:05 in the Ballroom Terrace and would love to meet you.

I will cover some other video technologies and services you need to know about in my next post.