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Augmented Reality the New Marketing Frontier

10 Mar 2016, Posted by William Newell in Technologies

In the many years I have worked in the digital arena I have worn several hats. I have overseen technical projects, designed games, acted as a creative director, and handled financial modeling.  But no matter what hat I have had to wear, essentially my role has always been to help people and businesses launch and promote products and services. One of the most frequent challenges I face is working with people who don’t know how to use media to best tell a story or should I say, sell a story.  Writers love words and sometimes they forget the old axiom…

Augmented Reality is Here

19 Oct 2015, Posted by William Newell in Technologies

Many years ago I was blessed with participating in the launch of Philips CD-I. CD-I was the precursor of DVD and many set top boxes. Philips pioneered the use of full screen video playing from a disc. At the time, it was a quantum leap from VHS and Betamax technologies. Little did I know that the platform was the first step in what would become a once unimaginable technology revolution. Recently I visited Magic Leap and this time, having worked on launching a platform in the past I quickly recognized that we are on the eve of another exciting revolution….

Vision Recognition Technology

28 Apr 2014, Posted by William Newell in Technologies

 Vision recognition is a relatively new technology for consumer products. If you have a PlayStation Eye or an Xbox Kinect you have probably experienced this kind of technology at least a little bit. When your game console recognizes you when you enter the living room, you’ve got a whole new way of playing, exercising, and dancing with your friends! Really cool stuff. But what if I told you that this same technology is also available at an affordable cost, with the web camera you already own, or the video camera that is included in your mobile device? Wouldn’t that be…