#Strategy Tag

Close up of woman in glasses with virtual screen

What Will Happen with Print Media in the Age of the Metaverse?

27 Jul 2022, Posted by William Newell in Technologies

“Print media is dead. No one wants to read anymore.”   These are things we often hear on the news.  These opinions, or trends, are heavily influenced by current video consumption habits and consumers’ well-documented resistance to reading long pieces. But these statements are just not true. Indeed no one wants to read a manual. However, we all like to read a good novel, a book about something we are interested in, or perhaps an excellent social post. Books are not going away; they are just transforming. Augmented reality (AR) will become an essential transformation tool for print media. Through AR,…

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Is Augmented Reality the Actual Path to Virtual Reality?

Is Augmented Reality the Actual Path to Virtual Reality?

30 Aug 2021, Posted by William Newell in Technologies

Is AR the road to real VR? If you have asked yourself the same question, please comment or share your thoughts with this post. I am working on two (very different) immersive projects and would love to hear what other people are working on, AR or VR, think about this. Hear me out and let me share briefly what I am doing and see what you think I am working on an AR project, a “life-size-location event,” a “Haunted House.” It is a real size environment; it will need to be experienced outdoors, on a field, gym, or some other…

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Augmented Reality: how do I get started? Five easy steps.

Augmented Reality: how do I get started? Five easy steps.

19 Aug 2021, Posted by William Newell in Technologies

OK, I want to use AR. How do I get started? Five easy steps.   Do you work in marketing? Or advertisement, branding or sales? Would you like to take advantage of the many benefits AR brings but are new to or inexperienced with immersive technologies? I think I can offer some help. Selecting the right cost-effective AR solution for your company can be a mind-boggling task. However, if you ask the right questions you’ll find that AR is surprisingly affordable.  A simple AR strategy may add less than $10K to your budget.   Identify and set up your goal…

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