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AR: New Frontiers, New Deals

12 Oct 2016, Posted by William Newell in Technologies

In my past few posts I have repeatedly expressed my enthusiasm for AR.  There’s no question that as a geek at heart, looking at new technologies, tools, platforms, form factors, UI and other innovations is tremendously exciting. But I am also a businessman and I know that new technologies and new distribution channels also bring new challenges that can’t be ignored. The art of making deals, licensing content, knowing with whom, and how to partner, or set up a joint venture is as essential as knowing the technology options intimately. Just think about the opportunity that IBM left on the…