SparxWorks Tag

AR: Why do you need an AR strategy?

Augmented Reality: Why do you need an AR strategy?

06 Aug 2021, Posted by William Newell in Technologies

Undoubtedly many businesses are asking themselves this very question, is AR a key part of our strategy moving forward? This, of course, is a very sensible question to ask. The simple answer is that you do need an AR strategy.   AR is, in a way, like the mobile revolution. It allows us to connect the world (physical) with the digital world in a way that VR could only dream of. When planning your strategy, there are a few suggestions I think you will find helpful.   Identify what the goal is. For example: Discover – Brand awareness, reach (views/impressions) Experience…

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ar on retail play

Augmented Reality – Can Ar Have A Meaningful Impact On Retail?

27 Jul 2021, Posted by William Newell in Technologies

Can AR have a Meaningful Impact on Retail? As many of you know, I run a company called SparxWorks Inc, which is focused on AR solutions for businesses.  One of my responsibilities at SparxWorks is to lead our Research and Innovation group. We explore use cases in many markets identifying goals, pain points, and areas of need to see how we can help. Today I’d like to focus on the retail market because it is one of the most pandemic-impacted sectors of the economy. And now, even as we are emerging (work in progress) from this unprecedented worldwide disruption, retailers…

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10 Tips to take advantage of AR

Augmented Reality has Reached the Tipping Point: 10 Tips to take advantage of AR

16 Oct 2019, Posted by William Newell in Technologies

We hear a lot about Extended Reality these days and, while neither AR or VR has reached maturity, AR is already having a significant impact on most business sectors. Retailers, advertisers, educators, travel experts, and more have begun to incorporate AR into their products, services, and marketing campaigns. In a couple of years, 5G will be a reality, at least for all of the US, and probably many countries in the European Union and Asia. If you are just learning about 5G and wondering how it is going to impact AR’s growth and subsequently your products or services, you are…

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