MARKETING Tag

Let me start by saying that as a gamer at heart I love VR. However from a creative standpoint, real world application, and overall potential I am convinced that augmented reality (AR) provides a much bigger and interesting opportunity. Both AR and VR concepts have been around far longer than most people imagine. VR has been viewed for decades as the future, particularly for games, simulations, and at one point, to drive the creation of virtual worlds. For gaming and simulations VR can deliver a rich experience. But some of the old challenges still remain—limited social interaction, expensive to produce…