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Ever feel like we’ve been here before?

Chatbots are everywhere now. You go to a website, and bam there’s a little bubble in the corner asking if it can help. But try using one… and it feels like you’re chatting with a glorified FAQ from 2005.

Honestly, it reminds me of what happened with search. We all knew search was game-changing. But when companies tried to implement it on their own websites? Yikes. It was either useless, broken, or painfully basic. And now, it’s déjà vu with AI chatbots.

So why does this keep happening?

Because (just like with search), building something actually intelligent takes a thoughtful implementation. It’s not about slapping a prompt on a large language model and calling it a day. And it’s definitely not about jumping on the AI bandwagon because you raised a round and feel the FOMO.

Yet that’s what’s happening. Fast money, fast builds, fast disappointment.

The result? Chatbots that don’t understand your questions. That only echo back surface-level answers. That frustrate users instead of helping them. And behind the scenes: teams stuck with a tool that adds no value, and investors wondering what just happened.

Here’s the truth: building useful AI takes work. It takes UX design, frontend finesse, backend muscle, content curation, QA, a bunch of disciplines that need to talk to each other and be aligned.

And when you do get it right? Oh man, the difference is massive.

A smart, well-integrated chatbot doesn’t just answer questions. It enhances your brand. It saves your team hours. It boosts customer satisfaction. It offloads repetitive tasks so your people can focus on the real stuff, the stuff that moves the business forward.

So… is there an AI bubble? Maybe. But here’s how you avoid getting burned: don’t chase the shiny object. Find a partner who knows what they’re doing. One that understands that your business is unique and deserves a solution tailored to it.

Because experience, track record, and character matter.

Would love to hear your thoughts, what’s worked for you (or gone sideways) in your own AI journey? Oh, and if you’re looking to do it right… we’re here to help. At SparxWorks, we take this work seriously, so you don’t get duped.