VISUAL RECOGNITION Tag

9 Key Benefits of AR

11 Oct 2018, Posted by William Newell in Technologies

For the past three years I have been focused on augmented and mixed realities and to a lesser degree on virtual reality. I have conducted scores of demos, spoken at various conferences and immersed myself in these technologies. These experiences have led me to the following observations about the benefits of AR. 1. Customized Choices: personalization is essential for marketing and media now and AR provides it. 2. Engagement: AR offers a deep level of engagement visually and interactively. It is a must for retailers since it can provide just in time information at the point of sales. 3. Real Time: this is…

Don’t Be Left Behind! 7 Tips to Develop an Extended Reality Strategy

15 May 2018, Posted by William Newell in Technologies

I remember that in the late 90’s everyone realized they needed to have a website. Unfortunately for some of the largest businesses it was too late. Many big retail stores failed to recognize the impact of the web for business. As a result of this lack of vision, chains like Bullocks, The Broadway, Robinsons, etc. closed down while newcomers like Amazon gained momentum every month. We all know the rest of the story. We are now once again at one of those key moments in history where a significant leap in technology is happening.  If you don’t believe it just…

Augmented Reality: Don’t Forget Audio!

09 Oct 2017, Posted by William Newell in Technologies

When you attend a conference, a launch, or perhaps just a private demonstration of augmented reality (AR), a new mobile app, or the latest game, you are often wowed by the amazing graphics, and how realistically sports, battle scenes, or information is presented. You leave the presentation jazzed, thinking about what you may be able to accomplish with the service or product you just saw. But remember not to overlook the importance of audio. Even the flashiest visuals would not have the same dramatic impact they have on us without quality audio. Whether it is music, effects, dialogue, or a…

Augmented Reality: AR Anywhere!

05 Oct 2017, Posted by William Newell in Technologies

One of the very first augmented reality (AR) companies I learned about was DAQRI, which is located here in Los Angeles. Years ago I met with them because I wanted to use the ARToolkit, an open source platform they had acquired. I was immediately impressed with their vision for AR and what they had already accomplished with their human body and chemistry applications, which were featured just a few years ago at Apple’s main event. Over the years I have worked with Roy Ashok Chief Product Officer at DAQRI, and more recently, with Mike Hildebrandt, VP of Corporate Development, and…

Augmented Reality: Changing the Way We Work

27 Sep 2017, Posted by William Newell in Technologies

It’s a fact that augmented reality (AR) is reshaping the way we work. And yes, it is happening right now, and it is going to grow faster than anticipated.  Today, I’d like to introduce you to a company called Atheer. I recently met with their SVP of marketing, Amar Dhaliwal, and he introduced me to the amazing vision Soulaiman Itani, their CEO and founder, has for augmented reality in the workplace, and soon in other areas. Atheer’s focus is to connect digital and physical workspaces inside enterprises and as a result transform the productivity, accuracy, quality and safety of their…

Augmented Reality: Epson Moverio

26 Sep 2017, Posted by William Newell in Technologies

Having been talking about the future at different panels for the past three years, and researching, and prototyping, I am excited to write about the present in this post. I am preparing for a panel I will moderate October 10, at Digital Hollywood at 12 Noon about AR. the next generation applications. I have always had great panelists and this year is no exception. Today I want to focus on Leon Laroue, Product Manager New Ventures, for the Epson Moverio line of smart eyewear products. Yes, Epson. You probably know them for great projectors, printers, and other hardware devices. Well…

Augmented Reality: Light Field technology is here!

26 Sep 2017, Posted by William Newell in Technologies

For the past three years I have been researching, prototyping, and developing augmented reality (AR) demos and even some AR products for mobile devices. In parallel I have been fortunate enough to host AR panels for just about the same length of time. This has allowed me to meet with the very top companies in the industry. Interestingly one of the first things I wrote about some time ago was Magic Leap. I loved their light field technology approach. My visit to their offices may have been the final push to make me a complete believer in AR as the…

Augmented Reality: Working with Licenses and Securing Rights

21 Sep 2017, Posted by William Newell in Technologies

After Apple’s keynote just last week, which was preceded by the launch of Apple’s ARKit, and Google’s ARcore, you can safely assume that the avalanche of AR products and services is on! So, as we march into our first generation AR enterprise and consumer products, we find ourselves in a new frontier. Figuring out how to secure or assign rights, how to ask for or request royalties, and thinking how to protect your likeness, brand, and IP will be more important than ever. And of course, protecting new IP will be of equal importance. I wanted to put my arms…

Visual Recognition: A Key Factor for AR

28 Sep 2016, Posted by William Newell in Technologies

Continuing with my series of posts about Augmented Reality, let’s take a look at visual recognition. For those of you who are just starting to evaluate AR as a potential addition to your services or products, visual recognition is at the very heart of this new technology. Whether you are producing AR or MR content, visual recognition is the life and soul of the user experience. Several companies have filed patents, created algorithms, and platforms that employ visual recognition. Today we are going to look at one of the leaders in the space, EyeCue Vision Technologies, www.eyecue-tech.com Partners Ronen Horovitz,…

Augmented Reality: The Importance of UI /UX Innovation

21 Sep 2016, Posted by William Newell in Technologies

I think it’s fair to say that most people in the tech industry agree that AR and VR are the future of computing. Companies around the world are spending vast sums of money and resources exploring the opportunities. Most efforts have centered on hardware like smart glasses, visors, helmets, and other form factors. A great deal of attention has been placed on visual recognition, but a challenge that comes along every time we go through a quantum leap in technology remains—user interface. Without intuitive access, new technologies cannot thrive. That’s why I was so excited when I learned about Eyefluence,…