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Visual Recognition Tag

Visual Recognition: A Key Factor for AR

28 Sep 2016, Posted by William Newell in Technologies

Continuing with my series of posts about Augmented Reality, let’s take a look at visual recognition. For those of you who are just starting to evaluate AR as a potential addition to your services or products, visual recognition is at the very heart of this new technology. Whether you are producing AR or MR content, visual recognition is the life and soul of the user experience. Several companies have filed patents, created algorithms, and platforms that employ visual recognition. Today we are going to look at one of the leaders in the space, EyeCue Vision Technologies, www.eyecue-tech.com Partners Ronen Horovitz,…

Augmented Reality: The Importance of UI /UX Innovation

21 Sep 2016, Posted by William Newell in Technologies

I think it’s fair to say that most people in the tech industry agree that AR and VR are the future of computing. Companies around the world are spending vast sums of money and resources exploring the opportunities. Most efforts have centered on hardware like smart glasses, visors, helmets, and other form factors. A great deal of attention has been placed on visual recognition, but a challenge that comes along every time we go through a quantum leap in technology remains—user interface. Without intuitive access, new technologies cannot thrive.  That’s why I was so excited when I learned about Eyefluence,…

Augmented Reality: Next Generation Apps

12 Sep 2016, Posted by William Newell in Technologies

I started working on Augmented Reality (AR) and Mixed Reality (MR) almost two years ago. At first I focused on creating demos, proofs of concepts that could serve to spark the imagination. Later I joined Google’s Project Tango initiative and began looking at the possibilities more in depth. I examined HMDs (head-mounted displays) and various technologies, learning about new approaches to UI (user interface) and UX (user experience). I was immediately fascinated by the possibilities, imagining a future where computers and mobile devices are replaced by something as simple as smart glasses. I continued learning about the finer aspects of…

Augmented Reality the New Marketing Frontier

10 Mar 2016, Posted by William Newell in Technologies

In the many years I have worked in the digital arena I have worn several hats. I have overseen technical projects, designed games, acted as a creative director, and handled financial modeling.  But no matter what hat I have had to wear, essentially my role has always been to help people and businesses launch and promote products and services. One of the most frequent challenges I face is working with people who don’t know how to use media to best tell a story or should I say, sell a story.  Writers love words and sometimes they forget the old axiom…

Augmented Reality is Here

19 Oct 2015, Posted by William Newell in Technologies

Many years ago I was blessed with participating in the launch of Philips CD-I. CD-I was the precursor of DVD and many set top boxes. Philips pioneered the use of full screen video playing from a disc. At the time, it was a quantum leap from VHS and Betamax technologies. Little did I know that the platform was the first step in what would become a once unimaginable technology revolution. Recently I visited Magic Leap and this time, having worked on launching a platform in the past I quickly recognized that we are on the eve of another exciting revolution….