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Video Innovation Tag

Augmented Reality the New Marketing Frontier

10 Mar 2016, Posted by William Newell in Technologies

In the many years I have worked in the digital arena I have worn several hats. I have overseen technical projects, designed games, acted as a creative director, and handled financial modeling.  But no matter what hat I have had to wear, essentially my role has always been to help people and businesses launch and promote products and services. One of the most frequent challenges I face is working with people who don’t know how to use media to best tell a story or should I say, sell a story.  Writers love words and sometimes they forget the old axiom…

Augmented Reality is Here

19 Oct 2015, Posted by William Newell in Technologies

Many years ago I was blessed with participating in the launch of Philips CD-I. CD-I was the precursor of DVD and many set top boxes. Philips pioneered the use of full screen video playing from a disc. At the time, it was a quantum leap from VHS and Betamax technologies. Little did I know that the platform was the first step in what would become a once unimaginable technology revolution. Recently I visited Magic Leap and this time, having worked on launching a platform in the past I quickly recognized that we are on the eve of another exciting revolution….

Innovations in Video Streaming

21 Oct 2014, Posted by William Newell in Technologies

 The growth and popularity of services like Amazon, Netflix, Disney, and ESPN, have been instrumental in positioning video streaming as the new way to deliver video content. Recent announcements by HBO and CBS about soon-to-be launched streaming services confirm that video streaming is not only new, but perhaps on its way to becoming the preferred delivery system. In a prior post, see Good News for Video Content Creators and Distributers, I described several of the services which enable video streaming and I explained criteria for selecting the best one for you.  Today I would like to talk about how you…