BillNewell.com | Holmes Weinberg & Partners
120
archive,tag,tag-holmes-weinberg-partners,tag-120,ajax_fade,page_not_loaded,

Holmes Weinberg & Partners Tag

Augmented Reality: Working with Licenses and Securing Rights

21 Sep 2017, Posted by William Newell in Technologies

After Apple’s keynote just last week, which was preceded by the launch of Apple’s ARKit, and Google’s ARcore, you can safely assume that the avalanche of AR products and services is on! So, as we march into our first generation AR enterprise and consumer products, we find ourselves in a new frontier. Figuring out how to secure or assign rights, how to ask for or request royalties, and thinking how to protect your likeness, brand, and IP will be more important than ever. And of course, protecting new IP will be of equal importance. I wanted to put my arms…