Augmented World Expo Tag

Augmented Reality Highlights from Digital Hollywood

Augmented Reality Highlights from Digital Hollywood—What We Learned!

22 May 2019, Posted by William Newell in Technologies

I just finished day one at Digital Hollywood. What an exciting day! I had the honor of kicking off the day moderating an amazing panel with Raffaella Camera (Accenture), Tony Parisi (Unity), Olivier Koelemij (Media Monks), Nigel Tierney (Ryot), Silke Meixner (IBM), and Michael Leventhal (Holmes Weinberg). Our conversation focused on real use cases, opportunities and challenges, and what we can expect in the near future. We ended the session distributing a PowerPoint loaded with information about the industry, success stories and more. You can download a copy free (no tracking, no login, no sale J) by clicking here: https://news.sparxworks.com/2019/05/21/dh_may2019/…

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Augmented Reality Advertising Strategy—a Must!

Augmented Reality Advertising Strategy—a Must!

20 May 2019, Posted by William Newell in Technologies

If you are working in marketing, advertising, PR, or retail, now is the time to develop an AR strategy for your brands and clients.  Everyone knew that AR was a powerful tool for gaming when Pokemon became an amazing success and created a billion dollar company in just 60 days.  And today, the success stories in retail and advertising are so numerous it’s hard to keep track all of them all.  L’Oreal, Ikea, 19 Crimes, Ellen’s Game of Games, and so many others have already proven the impact AR can have on a brand or campaign.  If these stories aren’t…

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How XR is Changing Retail, Fashion, and Entertainment

How XR is Changing Retail, Fashion, and Entertainment

14 May 2019, Posted by William Newell in Technologies

2019 is turning out to be a really interesting year for those of us working in the XR field (XR meaning AR, MR, and VR). The past couple of years we have seen an uptake on the enterprise side, with companies like Boeing, Coca Cola, Caterpillar, and many others adding AR and/or VR to the tools they use for manufacturing and design. But this year I am particularly excited about consumer facing applications. Recently Mercedes Benz and BMW have started to replace owner manuals with AR applications on select models. Vuforia launched Chalk, a type of “you see what I…

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